1. Consent Mode v2 default state
On every page load, Google Consent Mode v2 initializes analytics_storage, ad_storage, ad_user_data, and ad_personalization to denied. No optional tracking scripts run unless you click Accept All (or enable optional categories under Manage).
2. Essential first-party storage
| Key | Storage Type | Purpose | Retention |
|---|---|---|---|
lm_cookie_consent |
Browser localStorage | Remembers your cookie consent choice (all or essential). |
Until cleared in browser or updated via Cookie Settings |
3. Optional analytics & campaign measurement
If you select Accept All, we enable aggregate traffic analytics (Google Analytics 4) and campaign attribution tags. If you select Essential Only, those tags remain disabled.
4. Updating your choice
Click here or in the page footer at any time to review or change your consent choice.